Question: What is the most important thing you can do with your top clients and top performing employees?

Answer: Keep ’em.

Unemployment rates have dropped and flattened out considerably from 2020, which is great news! However, (and yes, that’s just a fancy ‘but’) June 2021 showed a 22% increase in employees that voluntarily left and/or began looking for new jobs.

Those are just stats related to employee attrition. But clients are doing the same thing with their suppliers as well.

It’s not personal…it’s business.

Or is it?

When we have great ambassadors in our circle, whether internal or external, it should be personal. We need to ensure they are well taken care of. One way to do this is through intentional marketing strategies within a corporate branded merchandise plan.

We previously discussed top trending strategic sending initiatives like employee retention and sales & marketing, which are both great representations of the complex kitting and fulfillment projects that proved successful during the pandemic.

They were successful because they were intentional.

The commonalities between each project was that they were all created as a solution to a problem – and those underlying problems were decreased engagement and increased attrition.

Not only do these custom strategic sending kits look good, they also show intentionality, which can serve as a critical tool to increase client and employee loyalty. If you haven’t already, we highly recommend taking advantage of our exclusive online Strategic Sending Shop, where we’ve created a variety of custom kits for specific marketing needs. All you do is find a kit (or two) that suits your current needs, submit an order request, and we’ll help create a masterpiece for your brand.


Want to see some real-life examples from our clients?

Thought you might…here are a few.

All that said, remember that holiday planning should be a big part of an intentional marketing strategy. Planning should start super early this year in order to avoid production and inventory shortage delays. We’ve created this online shop to help start the process!