If it ain’t broke, don’t fix it.

We’ve heard this for ages, but does it really make sense? In some cases, perhaps.

One thing we know is that repeating the same thing over and over will usually produce the same results. Sure, sometimes that means another gain – and that’s always acceptable.

But what if you step outside of your comfort zone and try something new? There is always a benefit to expanding on something that is already successful. So you’ve created a strong foundation with your brand, but it’s what you build on top of that foundation that helps to strengthen your overall strategy and take it to the next level.


Path of Least Resistance

We all get stuck in a never-ending cycle at times. It’s easy to do – you don’t have time to make the necessary changes to refresh your ways, so you settle for the path of least resistance. Remain status quo. Because it’s working for now.

But that’s the moment that you can seriously suffocate engagement – losing the excitement that you’ve worked so hard to build.

Providing zero effort by sitting still can only provide mediocre results. In today’s economy, it’s easier than ever to broaden your horizons and gain the knowledge it takes to succeed.

  • Listen to podcasts
  • Register for webinars
  • Watch YouTube videos (there are instructional videos for anything these days)
  • Enroll in an online education course
  • Hire consultants to help lead growth with current trends


How to Sustain Growth in a World of Constant Change

  • Before you hit the “repeat” button, think of 3-5 alternatives to the problem that you’re trying to solve.
  • Make a list of PROs and CONs. Seriously…drop it in Google docs, word, excel, handwritten, etc – whatever tool you will use consistently.
  • Brainstorm with others. It’s a great way to think outside of YOUR box – just remember not to discount their ideas just because it’s not in your wheelhouse.
  • Embrace new tools as they become available. This could mean a new software program, upgrading outdated devices, online social media management systems, etc.
  • Strive for consistent, steady growth over quick money-making {a.k.a. volatile} strategies that have no long-term potential.
  • Focus on innovation, process improvements, and restructure when necessary.
  • Execute for the present and future; leave the past behind, but keep it in mind to avoid making the same mistakes twice.
  • Plan ahead –  start with somewhat short-term focus in order to accommodate a constantly changing environment.
  • Take time to visualize big picture in addition to daily operational work.
  • Align employees and practices around growth plan so they can back it up and become your biggest ambassadors.

Here are some more tips on how to refresh your marketing strategies to avoid becoming brand stagnant.

By the way, if you need help getting out of your comfort zone with your branded merchandise collection (including home delivery)…we can help with that.