Time to discuss how it’s affecting your marketing strategies and events, and various ways to continue strengthening your brand in the upcoming months.
As the number of confirmed coronavirus cases increases each day across the US, and the list of events getting postponed, or cancelled outright continues to grow, we wanted to provide some insight into how this has, and likely will, affect business going forward.
This is simply to inform. No politics here.
With so many of our products coming from offshore facilities, we’ve already experienced delays in production times, as factories in China are slower to return to capacity. When they do come back, they’re required to go through extensive cleaning and testing procedures to maintain government enforced hygiene levels. All of this leads to delays. Additionally, this impacts inventory levels for domestic factory partners as well, as certain items (hand sanitizer, anyone?) are depleted.
“But my events have been cancelled, so I don’t need things as quickly as before”.
Unfortunately, we’re hearing more of that refrain. The good thing is that now we have time to plan together. Plan on how to replace the lost leads usually generated at those events, the brand awareness lost, the client retention and interactions that are so important to relationships, and how to effectively and intentionally use the budget that was allocated for those events, before it’s lost for next year.
Here are a few examples of ways we’ve been working with clients to compensate for these lost opportunities:
We can help you with all of these. If you want to dig in more, please reach out to your dedicated Account Rep directly. If you have any questions or concerns on the situation as a whole, please feel free to reach out to me directly at firstname.lastname@example.org.
We’re here to be a resource.
President, INM Marketing Group