It’s a proven fact: showcasing your logo on merchandise can positively affect your brand image – just be sure to choose your products wisely and with your corporate vision in mind. Our industry provides extensive research-driven data to prove exactly how the top promo items measure up on making a lasting brand impressions.
Impressions are measured by two things:
- how long a product is owned
- how many people see the product when it’s used
Here are some of the top products that generate the highest number of visual impressions:
How about the cost associated with these brand “ambassadors”?
Minimal.
One fleece hoodie might cost about $10.
That hoodie will be worn in public multiple times, generating over 1,000 views over its lifetime.
The cost-per-impression of that hoodie:
One penny.
Wait, there’s more….
There was a minimum purchase required, right? Let’s say 24 hoodies.
That’s a cost of $240 —- leading to 24,000 impressions.
When the recipient is done with said hoodie, it usually gets donated…
and the cycle continues.
That hoodie right there? That was a wise investment.
