National Express

Our client was looking for a custom incentive award for their team members that met or exceeded the corporate safety requirements each year. They were looking for a versatile and functional award that would accommodate any of their 30k+ employees that could qualify.

Intentional products that convey the perfect message

A safety jacket was chosen for the main gift item, and it would come with a custom lapel pin to honor how many years the recipient has maintained quality safety practices. In order to accommodate a wide variety of employees and regions, the jacket featured waterproof construction and certified reflective taping. We were also able to source a style that offered extended sizing, including Talls.

In my 20+ year career I have seen many vendors come and go, but INM Marketing Group has been my go-to partner for innovative branding and promo items from the beginning.

Rewarding results

Each item was drop-shipped directly to approximately 180 client locations within the United States and Canada. At the beginning of each year, the general manager from each location would distribute the awards to each recipient - usually during an annual awards reception. The lapel pins quickly added to the value since each recipient could "level up" each year and show of how many years they have maintained compliance. The safety jacket and pins have become highly anticipated gifts each year.

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