Polsinelli Brand Refresh

For a comprehensive rebranding effort, Polsinelli sought to outfit their entire firm with apparel featuring a newly added tagline. The rollout was executed at nationwide ice cream and cookie socials held at their offices, where INM facilitated the process through QR-coded cookie canisters linked to an online shop. The initiative achieved widespread success, as most of the firm’s employees engaged with the online shop to select their preferred apparel pieces. This rebranding project was further underscored by its recognition with a prestigious PPAI Pyramid award for Branding. This accolade serves as a testament to the excellence and impact of Polsinelli’s strategic efforts in enhancing their brand identity.