
Many folks are opting to stay home for the time being: away from planes, trains, and automobiles. Sure, it means less traffic (aka unintentionally a bit less pollution) but it doesn’t mean it’s completely out of the realm of possibility to bring part of the travel experience to them.
You know when you buy a really cool gift for one of the kids…your kid, the neighbor’s kid, or any kid for that matter…and they immediately lose interest in the gift and put all of their focus on the cheap cardboard box that it came it?
They will take that box and make a fort. Or a bed for their baby doll, or a home for their turtle. Maybe a rocket ship to take a trip to the virtual moon (aka living room).
The point is this – they take something from ordinary to extraordinary, even if just in their own mind. That’s the key to keeping our dreams alive. It’s about utilizing what we have readily available and using our imagination to create something wonderfully unexpected. Making something out of nothing…or, in those instances, out of a piece of cardboard.
During times when discretionary travel is fairly non-existent, the desire to escape is still there – actually, it’s probably stronger than it has ever been.
There is still a way to bring a portion of the travel experience to the people.
Here we find ourselves circling back around to the virtual experience again. If you still haven’t considered it yet…it’s time.
Some ideas:
With options like these delivered to their home or office door, the possibilities are {virtually} endless.
Never underestimate the power of promo to take us boldly into the future of engagement.