Send us a project request and we’re likely to come back with a few additional questions.

It’s not that we’re trying to be annoying nudges. We do it because there are so many detailed variables that can help us hit that bullseye (aka your target market goal) in the first shot.

Here are some of those key questions that we ask:

  • WHO IS THE TARGET MARKET?
    Knowing more about the desired recipients helps us find a solution that will accommodate multiple generations in one assortment or target products to a specific demographic.
  • WHEN IS THE DESIRED IN-HANDS DATE?
    This may seem obvious, but there are often many factors that contribute to delays (oh, you know, stuff like a pandemic, inventory shortages, etc) so it’s always a good idea to set a desired in-hands date. Probably even better to give it a few days of padding to avoid any surprise delays.
  • HOW WILL THESE BE DISTRIBUTED?
    Understanding this helps us source a solution that is most convenient in transport. Think bulk delivery vs individual residential drop ship vs on-site event takeaways, etc.
  • WHAT IS THE MARKETING GOAL?
    The end is often where we need to begin…at least from a planning perspective. Knowing the ultimate end goal helps us build the right merchandise assortment to convey the desired message throughout the campaign.
  • WHAT IS THE BUDGET?
    It’s one of the first pushbacks when it comes to a branded merchandise plan, but rest assured that we are professionally trained to handle any {realistic} budget.
  • WHAT IS THE MESSAGE OF THE CAMPAIGN?
    This is from our super secret files, and we reserve the right to deny saying this later – but there is one thing that may actually be more critical than the brand logo, and that’s the message regarding the initiative. Make no mistake, a logo is always a great way to create brand association, but identifying the purpose of the campaign – sometimes even as part of the campaign itself –  will always clarify the message with the recipients.

These are a few of the most common questions that help us to plan solutions. There may be more on occasion, but just remember that the more details we have, the more accurately we can build an effective merchandise campaign.