It’s a new year, which typically means a new spending budget for most of us. HALLELUJAH!
While budgets give us the means to do…well, part of our jobs, they almost always have limitations. In order to maximize the return on allocated funds, consider ditching the common philosophy “HOW MUCH DO I HAVE TO SPEND?” and approaching it from a new perspective: “WHAT IS MY ULTIMATE GOAL FOR THIS BUDGET?”.
It’s just one of the things that we do in our internal brainstorming meetings every week – one of our team members provides details of a goal that a client/prospect is looking to accomplish, and then our team puts their creative brains together to curate a strategy that will help them attain those goals. The budget is based on an end goal, and even though the amount may seem minimal, there are ways to build a campaign to maximize any level.
Annual budgets are created to help manage financial allocations – but that doesn’t mean they must come with extreme limitations. There is a work-around for everything, and when your funds are limited with a broad goal, you’ve got to get creative! Don’t underestimate the power of promotional products – and please, please don’t just drop a logo on a pen and call it a day. To make an impact, you have to make BIGGER WAVES…and that doesn’t happen by just dropping a logo on C.P.S. (cheap plastic stuff).
Some of that sounds too logical, but it’s way too easy to get caught up in the amount available versus the most efficient merchandise for each project. An effective merchandise campaign doesn’t have to cost a ton, it just needs a little bit of special creativity juice.