Since 2000, an average of 60% of Americans describe themselves as sports fans. It’s easy to understand why – the energy and excitement, the hope of victory, the beer and hotdogs (and heartburn to follow). Whether you’re a MLS, NBA, NFL, MLB, collegiate or minor league fan, sporting events are one of the few places where a variety of people come together for a unique and common goal… to support their team!
Becoming a corporate sponsor or partner of a sports organization is beneficial for both B2B and B2C companies. For B2C businesses, partnerships provide easy solutions to all three of the top marketing woes – generating traffic and leads, proving the ROI of marketing activities, and targeting content for the specific audience and demographic. As a B2B business, partnerships provide different but equally advantageous benefits. From our experience in sponsorships with NFL and MLS teams, we’ve learned that they can be a great way to enter a new market or territory, show interest/involvement in the community, and develop business with other corporate partners.
To further the point, here are our top three reasons to consider a sports partnership for your organization:
Ultimately, sports are one of the largest and fastest growing industries in the US, so corporate sponsorship is a home run! Here are a few articles about how sports sponsorships are being used in specific industries: Banks & Financial Institutions, Healthcare Companies, and Non-Profit Organizations.