Nothing that is impactful ever stands alone.
Read that again. Slowly.
We’ve heard the same message in various different forms:
“Teamwork makes the dreamwork!”
“There is no ‘I’ in TEAM.”
You get it.
In case you haven’t considered it before, this applies to your brand strategy as well.
Just as most businesses don’t offer one single product or service, rarely does a company rely on one single color to identify their brand. Sure, many brands lean toward a primary color, but there is almost always a secondary in the brand guidelines that is used in conjunction to create harmony – even if it’s black or white.
An effective brand palette should be made up of multiple hues that work together to create a harmonious brand identity.
Now—in full disclosure—we’re a little biased when it comes to branding. But that’s why you’re reading this, right?
Colors are more impactful than you might imagine. They can actually help set the mood—a business mood, that is. Certain colors represent certain emotions. We could tell you all about it, but here’s a helpful infographic for those who prefer visual representations.
Picking one color to symbolize everything you want in a brand is hard enough, but adding complimentary accent hues can be just as daunting. As with anything, there are tools to help with that – the Pantone website is a great place to start.
Pantone Connect makes it easy to play with all the colors to create a creative palette. Below, we took our INM orange (Pantone 158 C) and paired it with the 2022 color of the year, Very Peri. Then we perused Pantone’s palette suggestions, adding single colors to our custom palette that complimented our primary brand color.
This is the complimentary version of Connect (aka FREE / budget-friendly), so it obviously comes with some limitations.
Click on the image below to test out your own creative palettes.
Tip: Simply click a color then drag and drop it in the empty palette location on the right side of the page. To add your brand color, click the search icon (magnifying glass) at the top of the page and enter a specific Pantone color code.
Go ahead — get creative with your brand colors! We won’t tell. In fact, we may be able to help you get approval from the boss on a new custom color palette for a brand that needs a quick energy boost.
We’ll be here when you’re ready to challenge us with merch for your new brand color accents.