Athletic teams are doing it.
Airlines are doing it.
Restaurants are doing it.
If you’re not investing in corporate uniforms, you’re missing out on a very influential branding opportunity. It’s one of the easiest ways to build brand awareness and confidence – both inside and outside of the office.
1. Consistency in workwear
We’re not necessarily talking matchy-matchy here – you can offer either one unisex style or multiple unique but complementary styles.
2. Maintaining the desired dress code
“No shirt, no shoes…no job”. It’s an inexpensive way to ensure that cropped shirts, athleisure wear, and ripped jeans stay in the closet on work days (unless of course those are part of your approved attire).
3. Ensuring safety compliance
From hard hats to hi-vis apparel and reflective properties – you can promote your business and comply with safety regulations simultaneously. It also shows the employee that the company cares about their well-being, and can also minimize workers’ comp claims.
4. Creating an attractive business image
Uniforms should positively represent the company’s vision, right down to the brand colors. Take it a step further and provide cleaning service to keep them looking professional.
5. Identifying employees
Branded uniforms ensure your clients that the person they see outside of your office is a legit employee.
6. Promoting equality
Similar to how private schools usually have uniforms to minimize cliques – yeah, kinda the same thing for the work environment here. Not everyone can afford a 3-piece suit.
7. Providing a sense of unity
Everyone is working together for a common goal. Uniforms help remind everyone that they are a part of the same team.
8. Differentiating from competitors
I mean – if Flo’s apron didn’t have her company name on it, one might mistake her for a certain lizard. True story.
9. Saving employees money
Whether the employer provides the uniform at no charge or requires the employee to pay for it, it still saves the employee from the need to invest in an entire wardrobe for work.
10. Creating walking advertisement
From the gas station to the supermarket to the ball game, uniforms provide corporate advertising everywhere your employees go.*
One thing to keep in mind is that you’ll need a variety of sizes readily available for new hires or measurement issues. We offer fulfillment programs for seamless ordering – just let us know what you need and we can create a custom program specifically for you.
Regarding athletic uniforms, here’s a fun look at the evolution of the LA Chargers uniform throughout the years. They recently announced that their primary uniform for the 2019 season will be their iconic powder blue.
* We highly recommend establishing rules on where the uniform can be worn in order to ensure that your brand isn’t associated with inappropriate establishments.