Best Practices: Creating an Online Company Store

We’ve taken our experience managing a variety of company stores and put together some Best Practices to ensure success:

  1. Start small and manageable. If you are dipping your toes in the world of company stores for the first time, it’s best to start with a simple group of products to work out any kinks and gain employee buy-in: you can always add more as you go!
  2. Keep inventory fresh and update merchandise seasonally. We recommend adding new items every 3-4 months to keep employees coming back while removing stale items (you know the saying, “Out with the old, in with the new!”).
  3. Utilize back-end functions. Features like permissions and budgets can help streamline the ordering process and track spending. In addition, coupons and gift certificates can also be used as a great employee engagement tool!
  4. Consider ways to consistently drive buyers back to the site. This may include sales, promotions, coupons, etc.
  5. Understand your buyer demographic and company culture. Doing this up front will help you choose products that appropriately represent both. To do so, strategically gather feedback from a small focus group (emphasis on the “small” to avoid too many cooks in the kitchen).
  6. Offer a variety of price points. Not everyone has the same budget, and each need is different. Offering a variety of prices ensure everyone is included and able to purchase. (Helpful Hint: we’ve found the sweet spot for personal employee purchases is around $20.00).
  7. Consider departmental needs. It’s best to do this during the initial discovery and creation of a company store (uniforms/apparel, BD and sales, event giveaways, on-boarding, recruiting, etc).

These are just some of the basic tips to help kickstart your online store building process. It’s much easier and more cost effective than you might think – not to mention, you’ll have your own dedicated team to help streamline the process (that would be us – we are your dedicated team).

 

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