It’s not cool to be like everyone else. You should be different.
Something must set you apart from them. The rest of the world. Your competitors.
That goes for your selection in swag as well. Just because someone else is doing it, doesn’t mean it’s right for you. (thanks Mom!)
Think about the message that you want people to associate with your brand. Is your business best represented by a $0.10 clicky pen?
Unless you’re a $0.10 clicky pen manufacturer, the answer we’re looking for here is “psshh…of course not!“
Consider how the product intentionally ties into your corporate mission.
If your company is in the finance industry, consider a tech device like a USB data blocker
If you’re in the consulting industry, consider a Rocketbook Smart Notebook
So think of it this way:
What is something that you use every day at work that supports the product or service that you offer?
Ugh…you said a pen, didn’t you?
{deep sigh}
Okay, pens are definitely a necessity in everyone’s life and always a great branded item to have readily available – but even a plastic pen can make a bold statement and accelerate brand recognition…
Why fit in when you were born to stand out? ~ Dr. Seuss
