Fall is here, and that means it’s music festival season—a prime opportunity for merch pros to get inspired. Austin City Limits (ACL) is one of the first big fests to set the tone for what’s hot, and this year didn’t disappoint. Whether you’re a brand looking to tap into the latest trends or just curious about what’s making waves, here’s what ACL-goers were rocking this year—and how your brand can use these trends for your next batch of branded merchandise.
1.Bandanas: Your Festival MVP
Bandanas are back, and they’re everywhere at ACL. From Texas motifs to hot pink, festival-goers are rocking bandanas for both a pop of color and practical flair (check out this reel from Austin Monthly Magazine for highlights of the ACL bandana game). For brands, this is a no-brainer. Bandanas are small, lightweight, and super customizable—perfect for showcasing fun artwork relevant to your brand. Plus, they’re versatile enough to appeal to anyone, whether worn on the head, neck, or tied to a bag. It’s the kind of swag that gets noticed and worn over and over again.
2. Corduroy: It’s Cool Again, really!
Corduroy is having a comeback! Caps, shorts, jackets—you name it, ACL-goers were rocking this retro texture in style. Howler Brothers’ yellow cap was a hit, and classic blue corduroy caps gave off a laid-back vibe. So how can your brand get in on this trend? Custom corduroy caps with a cool embroidered patch or logo are a perfect way to offer something unique. Corduroy adds an unexpected touch that makes your branded headwear stand out.
3. Retro Band Tees: Classic Vibes are Always in Style
You know what never goes out of style? A good ol’ retro band tee. ACL was packed with vintage-inspired graphics on tees that made everyone look like they just stepped out of a 1970s concert. For brands, this trend is pure gold. A well-designed graphic tee can quickly become a fan favorite—whether it’s inspired by classic band posters or has that worn-in, vintage look. Tees are also a merch staple that everyone loves, and when you pair a cool design with a soft, high-quality fabric, people will wear your branded tee far beyond the festival grounds. Rock on, right?
4. Satin Coaches Jackets: Flashback to the 70s
The 70s are officially back, and nothing says retro quite like a satin coaches jacket. These shiny, sporty jackets are making a comeback, giving ACL-goers major vintage vibes. Want to create a buzz with your branded merch? Custom satin coaches jackets with your logo or design are an excellent choice. Plus, let’s be real—everyone wants to get in on that vintage trend, and these jackets hit the perfect balance between nostalgia and style. Your brand will be all over the ‘gram in no time.
Final Thoughts: Trendy Merch with a Purpose
ACL has once again proven that festival-goers want to look good, stay comfy, and show off their individuality. Whether it’s through a bold bandana, a textured corduroy cap, or a shiny satin jacket, these trends offer plenty of opportunities for brands to create memorable merch that people will want to wear and use. Not only does trendy merch get people talking, but it also keeps your brand front and center—long after the music fades.
Ready to bring some festival-inspired flair to your branded merch? Reach out to your INM Account Manager today to discuss how these ACL trends could be just what your brand needs to stand out.
