You will want to hit play on the video above. Amber Kotschi, our Director of Business Development, breaks down three reasons promotional products should be part of your marketing strategy. If you like your insights quick and to the point, the video nails it. If you want the full story (with a little extra context and a touch of wit), keep reading.
1. Promo Builds Brand Awareness That Lasts
A digital ad? Gone in five seconds. A billboard? Blink and you missed it. But a great promo item? It sticks around. People keep useful products for months or even years. That means your brand keeps working long after the initial spend. It is also one of the lowest cost per impressions in marketing. In other words, promo gives you more bang for your buck.
2. Promo Improves Employee Retention
People do not leave companies where they feel valued. A simple thank you gift, a welcome kit, or a surprise drop on their desk can remind employees they matter. It is not rocket science, but it does work. When employees feel appreciated, they are more likely to stick around—and less likely to answer that recruiter’s LinkedIn message.
3. Promo Strengthens Client Relationships
Clients have options. A thoughtful promo gift makes sure they keep choosing you. It is not about throwing free stuff at them. It is about giving them something useful, thoughtful, and tied to your brand. That way, when they need your product or service again, you are the first call they make, not the afterthought.
At the end of the day, promo is not just about putting your logo on a mug. It is about connection. It is about telling your brand story in a way people can see, touch, and actually use. Done well, promo becomes the small but mighty connector between you, your employees, and your clients.
Want to explore how promo can work for your brand? Let’s talk. INM is here to help you find the right promotional products that actually make an impact.
